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"The Spirit of Sausalito" 100.1
FM: From our hills to the entire County
Marin Scope 8/9/05 Page 1 If Marin's deal with Comcast is approved
in its current form, Jonathan Westerling's Radio Sausalito will hit the
big time, reaching every Comcast subscriber in the county. The radio station has
come a long way since Westerling started transmitting with less than
0.1 watt and a range that barely reached half of Caledonia St. The station
started when KJAZ went off the air, leaving a jazzless void in Sausalito. "The enthusiasm
and community support for Radio Sausalito has been astounding from the
beginning," said Westerling. "The positive feedback began
flowing in immediately." Prior to starting Radio
Sausalito, Westerling was the weekend morning announcer for NPR's 50,000-watt
Cleveland flagship, WCPN, and before that he was a classical DJ at WICN
in Worcester, Massachusetts, where he had his first solo airshift at
age 16. Running his own station introduced him to the iron hand
of the Federal Communications Commission. "Running
a radio station is expensive and technically challenging," said
Westerling. "The FCC has an entire chapter of rules devoted to
what Radio Sausalito can't do. Keeping our broadcasts within the strict
legal specifications and sounding good is a constant chore for me and
the engineers." These days, with the
FCC responding strongly to the Janet Jackson and Clear Channel fiascoes,
Westerling said he is very careful to play by the rules since complaints
from large broadcasters have kept many smaller stations off the air. "That just seems
to be the current political environment," he said. A unique aspect of
Radio Sausalito is that it's not in it for the money, which means it
has never had advertising and, according to Westerling, never will. "We are funded
by generous donations from people and businesses who believe in what
we do and enjoy the station" said Westerling. "We also never
do marathon fund drives like other stations." Another defining aspect
of the operation is the staff, which is made up of volunteers and high‑tech
computer programs. "Last year our
volunteers, most of whom had no prior radio experience, completed over
300 unique radio programs for our listeners," said Westerling.
"I also wrote 57 computer programs specifically for Radio Sausalito,
which play the shows that air on the station. It's pretty high tech." Today, the station
is as much about Sausalito as it is about jazz. The station provides
rundowns of the live music playing around town each day, it broadcasts
the day's tide schedule five times each morning and hundreds of Public
Service Announcements for local nonprofits every year. In his free time, Westerling
is the communications officer for the Volunteers in Public Safety and
serves in the Marin County Office of Emergency Services. "Radio Sausalito
has no growth plan, no revenue expectations and no stock options,"
said Westerling. "Micro‑radio is not about making money or
influencing people." Radio Sausalito is
currently working with the support of the Sausalito City Council and
Emergency Management Authorities, to install an emergency generator
and broadcast system to keep Sausalito informed when emergency strikes.
Moreover, an agreement reached this spring with the Sausalito‑Marin
City School District will bring the stationŐs broadcast opportunities
to the children and residents of Marin City beginning this fall. "We're here to
add good music and a local flavor to the Sausalito radio dial."
said Westerling. "There are only three radio stations left in Marin
County; we're proud to be one of them."
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